Testing, Testing, 1, 2, 3... (and again, and again)

Our Initial Strategy
We're a little over 24 hours into the competition, and so far, we're getting mixed results. A little breakdown for you as to our plan of attack.


So, we're initially targeting five regions: India, Canada, Western Europe, Mexico, and China. For each region, we're more or less breaking it down into 4 main ad groups: curriculum, length of program, value for money, and sustainability. There's obviously more to it than that, but that's the jist of our plan of attack for promoting Sauder's MBA program.

What We're Seeing Right Now


For eachgroup, we're heavily testing different messages, refining the chosen words, and reapplying a new line of text. Less than 24 hours in, we were able to see that there's a big difference in China and India's respective recognition towards Sauder. Sauder advertises in China, so the Sauder School of Business is known considerably better there than in India, and the adwords results so far reflect this. When the "Sauder" name is tied into the ad message in China, you tend to see more attention in terms of click throughs, whereas the exact opposite occurs in India.

That's it for now.

- Team Sauder