Remember when we had money?

There goes the money...
Our strategy is pretty simple - spend a lot at the beginning with a broad range of words and groups, see what works, and refine. So far, we've spent around 1/3 of our budget, with just over 2 weeks to go, so we're pretty much right where we want to be. Our CTR isn't nearly where we want it to be (*HINT - it's not 0, but it rounds to it), but we're all pretty confident that we'll be able to drive that up in the latter two weeks.

Break it down
Our geographic breakdown for CTR's is as follows (all rounded) -
Canada: 1.51% (400 impressions) - $3.00
China: 0.1% (80,900 impressions) - $35.00
India: 0.5% (4,300 impressions) - $18.50
Mexico: 0.19% (5,200 impressions) - $7.00
Western Europe: 0.22% (900 impressions) - $1.30

Till the next one.

- Team Sauder